We’re getting a lot of calls lately from people looking for help managing their AdWords accounts (ppc management). At first, I attributed it to the fact that Google is transitioning all campaigns to enhanced, but I’m slowly starting to see it’s really something else. Most of our conversations are starting with our standard line of questioning – who is currently working on your campaigns, what problems are you seeing, have your conversion costs been rising, etc. But when we start the second tier of questions – the ones that really delve into your cross-channel marketing, the deliverability of your brand, the real meat of how your company presents, interacts, and remarkets to its customers – that we either get a long pause or a blank stare:
“No..you don’t understand, I just want someone to help me with my AdWords campaign…”
There is a major disconnect here.
If you’re starting to notice problems with your campaigns (i.e., conversion rates, quality scores, click through rates, etc.) the very first place you need to look at it your metrics.
At MarketizeIt, we look at your web strategy as a whole – not just individual pieces like campaign performance. We need to see the big picture to determine immediate short term solutions and plan for long term, ongoing optimization strategies.
To help you get started on identifying immediate areas of concern, we’re providing two free custom Google Analytics reports.
All you need to do is make sure you’re signed into your GA account as an administrator and then click on each link below. The reports will automatically load in your Custom Reports header.
Compare Days of the Week – This report is awesome for using historical trend conversion data to determine when to ramp up your adspend.
Perfect Revenue/ROI Dashboard – Want to see how you’re doing at a glance? Way more information than your average dashboard.