Conversion Architecture starts with customers and since each one is unique, you need a unique appeal for each one. It’s one-to-one marketing for the web. Conversion architecture leverages a design that creates the emotion for the sale, and then adds content that confirms the logic of the sale. It’s a proven formula that gives every word, graphic and link on your web site a focused persuasive purpose.
Conversion Architecture starts by defining your business goals and target audience, and then ensuring that every element of your site and landing pages persuades visitors to take that desired actions. These elements include: persuasive copy, call-to-actions and conversion tools like live chat or click-to-call technology. The guiding philosophy of Conversion Architecture is that all websites must have a persuasive purpose. Enhancing your site with Conversion Architecture in mind will result in more visitors doing what you want them to online – whether that is signing up for a newsletter or buying a new product.
It is vital that you ensure every element of your online digital solution takes into consideration the majority of users and their different profiles. Therefore, you must incorporate multiple acquisition channels with a range of offers to appeal to the various user profiles. Also, you must ensure the aesthetic design and creativity of your online presence offers a unique and personalized experience for your site visitors.
The MarketizeIt Conversion Formula:
- Discover Your Customer
- Reveal Their Needs
- Give Them a “That’s It” Moment
- Put Them On a Path of Persuasion