What happens when a mobile user browses to your site? Mobile browsers do not render 99% of web pages in the same manner as a PC browser. And so, your users might see a meaningless jumble of images and text, with no visible navigation; Don’t expect to turn one of these millions of mobile browsing customers into a sale. Mobile website design is about building a version of your site that adapts the design, content, and features of your desktop site. As more consumers are using their smart phones to access the web (and expected to overtake desktop use by 2014), your business needs to start thinking about what it means for your current design.
Automatic Mobile Browser Detection and Fully Responsive Mobile Design
In most cases, responsive web design will be enough to handle your business’s requirements for both desktop and mobile use. However, in some cases, this is just not feasible. For example, if you are currently running an ecommerce site that has been fully optimized for desktop users, you may not want to risk changing the design to something responsive and potentially alienate your current customer base. In this case, a separate mobile design would suit for the chance to pick up new mobile customers. In another example, you may have a mobile design for current business website, but may need mobile landing pages/forms for your PPC campaigns.
At MarketizeIt, we can help identify the pros and cons of your current design situation and help you move your business into the new mobile marketplace. For more information, watch our helpful video on mobile marketing.