At MarketizeIt, we consider ourselves full-stack marketers. That is, we are comfortable with any part of the marketing stack. We don’t specialize in any one thing – we specialize in it all. So go ahead, throw something at us – you’ll be pleasantly surprised.
Here’s a list of what we do and it’s growing every day:
Lead Generation Services
MarketizeIt tailors services based on clients’ specific needs and delivers media precisely when and where customers want it. Our approach allows for better control over the process and as a result, we produce a higher-quality product. Our proprietary technology platform takes data from a wide range of sources and integrates it into one centralized location. Ongoing measurement, analysis, and reporting continually optimize performance and provide valuable insight into marketing campaigns. This allows our teams to make data-driven decisions in real-time and across multiple channels.
Pre-planning and designing a website to result in specific actions by visitors to the website. The conversion strategy is actually built into our website projects.
In actuality consumers need guidance and motivation to act no matter what their intentions were when they started their search. That guidance is what we call a “sales funnel”. That is essentially leading a consumer down a specific path to a predetermined call to action. That rarely happens by accident. It takes a high degree of planning and an understanding of consumer behavior.
Many of our website platforms have built-in email marketing database systems. We also offer a full service program where we take care of the entire email marketing process for you.
Landing Page Design
The page that visitors first see or “land on” is the beginning of your sales funnel. This is often the single most important page on your entire website. Let’s make something transparently clear; people do not read on the Internet… they scan! They see headlines, images and bullet points. Depending on the personality type of your visitor, you have between 2 and 8 seconds to convince them to stay on your website and delve deeper into it. They click in… take a quick peak… and click out. Those are the conditions in which business is conducted on the Internet.
Still the fastest, surest way to drive immediate targeted and controllable traffic to your website
Morgan Stanley’s analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015. Google is currently giving preference to mobile enabled websites.
Search Engine Optimization
Pay-Per-Click is a better short term solution, but search engine optimization is a better long term solution.
Not only will videos make the site more innovative and engaging, but Wharton School Research shows people are three times more likely to respond to your site with videos. Reading about the products is great- but people only remember 10% of what they read, however they recall more than 50% of what they see and hear. Videos will help enhance the sites search engine optimization too, helping people to find your company.
Websites don’t have to be fancy, but they do have to look professional and be appropriate for your industry. Our design team has won multiple awards for design excellence. A stylish, relevant website is essential, but if it doesn’t generate leads or sales, it’s just more red ink in the expense column. We don’t just produce websites that look great, we produce websites that produce business. It’s the philosophy of integrated design and conversion architecture.
Looking for more data on your customer behavior? Purchase paths? Campaign measurement? Lead funnel? Yes, we do all that.
Mobile App Development
No application is an island. Your audience will be visiting across many touch points, with different expectations and outcomes from each. A mobile solution needs to blend into your full digital ecosystem – across all mobile applications as well as web, e/m-commerce, and others – drawing influence from and informing every channel.
If you look at any competitive SEO market, you’ll find WordPress sites among the most competitive. We believe in the adaptive power of WordPress. As a content management platform, we’ve had successes with medical practices, roofing companies, salons, national markets, niche markets, eCommerce, and more.
Full Stack Marketing
Contact us today to see how we can help with all aspects of your marketing strategy.